Brew with your favorite Brewery

source: The Business of Beer




Have you ever dreamt of working at a brewery? If you’re reading this site, chances are you have – or you’ve already realized it and currently work at a brewery. Congratulations on that. But for the rest of us, we each have our dream breweries we’d love to work at. Imagine if you could go to this dream brewery and brew on a professional system with real brewers helping you. This leads to my idea for breweries:

Create a program where anybody can pay to come into the brewery and brew a small scale production.

Of course, no amateur is going to come in and brew on Sierra Nevada’s main production line. But many breweries now have smaller brewing systems and facilities specifically designed for small batch brews.

Why not open these up to the public on certain occasions?

It would be a new way for breweries to engage with their fans, consumers, and communities. Breweries could take this idea in any number of directions, both for profit and not. Breweries could charge BIG dollars to come in and work on their equipment (more than they’d sell the lost beer production for). Many people dream of this experience and I’m sure some are willing to pay well for the opportunity (it would be considerably less than what they’d have to pay if they purchased their own professional equipment). And the people who pay to use the brewing equipment aren’t just paying for the brewing experience – at the end of the process they’ll have A LOT of beer to take home to friends and family. Some of the target customers would include:

· Home brewing clubs looking to gain knowledge and experience on larger systems

· Beer fans who want a once in a lifetime brewing experience

· Organizations and companies looking for fun team outings

· Avid home brewers who need to make a large quantity of beer for a special occasion

· Extravagant birthday, bachelor, etc. parties

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